Raphael Tamaki’s Blog
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digital marketing (2)
lifetime value (2)
marketing (2)

Forecasting Customer Lifetime Value - Challenges

lifetime value
marketing
digital marketing
What are common challenges that we face when building LTV predictions?
May 31, 2023
Raphael de Brito Tamaki

Forecasting Customer Lifetime Value - Why Uncertainty Matters

lifetime value
marketing
digital marketing
Are you bidding right on your marketing campaigns?
Apr 13, 2023
Raphael de Brito Tamaki
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